Creative Artist Agency Music Brand Partnerships New York, NY. So when an artist works with the right brand partner, they aren’t just exchanging value, they’re creating it—for brands that want to connect with consumers, for fans that want to discover new music, and for the artist, who needs more than just talent and hustle to blow up their music. Both parties need to bring something interesting to the table -- otherwise consumers will view the partnership as merely a … Artists can help be a face for the brand and add personality to their products. (Downtown Records) curated the Apple Music playlist for apparel brand Roots Canada as part of the brand’s Holiday 2020 “Give Comfort” campaign and modeled the collection with her mother. By investing in that relationship, brands position themselves to help fans discover new music and artists. The brand was able to identify and align with that, and his rockstar lifestyle, in an impactful way, that made the “cool kids” rethink the comfortable footwear again. Brand partnerships . Instead, artists can make their own deals where none existed by thinking creatively about what they have to offer and then hustling to put that value proposition in front of the right partner. Authenticity is everything in both marketing and music. As part of WeTransfer’s social justice initiative, the file sharing company is promoting Ruth B.’s single “If I Have A Son” by making her music video one of their selected wallpapers for a one year period. in the creative process. As brands aim to create meaningful limited edition collections, many notable unexpected brand collaborations have emerged that highlight the unique opportunity for surprising consumers. What it comes down to is timing, and aligning with the artist around those key moments where they appreciate the further amplification and are more open to including a brand partnership in their overall message. Smart brand executives should assess their risk tolerance for dealing with a celebrity and do their homework on the artist to gauge the potential upside or downside of the partnership. The act of partnering with other brands helps give attention and interest that might not have been previously attainable. Zac Brown manager and ROAR founder Bernie Cahill discusses the keys to successful artist-brand partnerships. So be sure to check in from time to time. Brand Partnerships. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like pro... Every brand has a connection to music, whether it’s finding the right artist to endorse a product, curating the coolest in-store playlist for their retail stores or securing a band to perform at a big launch event. If done well, a brand and artist partnership offers some huge advantages for both sides. The wallpaper hosts a Call To Action to donate to the Black Youth Helpline, where Ruth has also been donating proceeds from the single. And this chick has heard every pitch in the book, so you better make it good. There are more brand partnerships than you realize. Second, while cash is king, it’s not the only thing of value to exchange. Artists who are successful in this area, such as Beyoncé, are expensive and already have a range of brand partnerships in place. My favorite brand partnership of 2018, Crocs & Post Malone, was based supremely on the artist’s authentic and organic love of the product. Empowering artists through authentic discovery since 2015. We’ve partnered with a bunch of amazing brands so far. Cécile Despringre dirige la Société des Auteurs de l'Audiovisuel (SAA) depuis sa création en 2009. Artists must seek partnerships with brands they respect, and they must believe in the brand’s message. As for values, we’re talking about core beliefs that make you who you are. There’s a common misconception that brands only work with the biggest names, and that when they do, it’s about slapping their logos on a tour bus. Our mission is to service the agency’s music clients by developing strategic campaigns and successful partnerships with brands from across the globe. The campaign’s mission is to encourage girls to use their STEM – science, technology, engineering, and math – skills. Brand partnerships now permeate the hospitality space. Brand partnerships offer a phenomenal way for companies to engage with a different brand’s customer base. They over-deliver on a marketer’s investment because an emerging artist’s relationship with their fans is incredibly personal. Respect is a value. An authentic partnership comes more natural and … Cautious Clay says, “COVID-19 physically restricted where I could go and what I could do which in hindsight made me focus a lot more on my creative process as a whole.” On his creative process he says, “Writing stories completely outside of the medium of music has been a way to strike up inspiration for the songs I’m currently working on.”. Why is this a valuable channel? This followed Ruth B.’s partnership with STEM and the Ad Council. Lucy Kozak Marketing Executive at Creative Artists Agency Nashville, TN. Cautious Clay (The Orchard Artist Services) is part of the Dr. Martens Presents series. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? a popular marketing technique used to transfer the success of one brand to the partnered brands November 2020) (Learn how and when to remove this template message) (Learn how and when to remove this template message) People are wanting to get more entrenched in the partnership. They’re the ones behind all the brands you (and your fans) are into, after all. In 2016, Sir Peter Blake worked with Mulliner, Bentley’s personal commissioning department, to create a one-of-a-kind Bentley Continental GT V8 S Convertible. Ben Schultz. The pioneer behind the emergence of British Pop Art in the sixties, Sir Peter Blake is one of Britain’s most respected artists. Artist & Brand Partnerships. At The Orchard, our Brand Partnerships team works closely with the Digital Marketing, College Marketing, Artist Services, and Label Management teams to connect an artist’s identity with a like-minded brand in an authentic, meaningful, and thoughtful way, while executing out of the box ideas. First, today’s brand partnerships work best when marketers and artists align around shared values. When an artist loves a brand, their fans don’t just know about it, they feel it. With upward of seven million new tracks a year, it’s challenging to break a new artist or song. From the marketer’s perspective, inauthentic sponsorships don’t perform. own the space about. If the artist and brand don’t share the same values, audiences will smell a cynical marketing ploy. It’s hard to stand out. When brands put marketing muscle into breaking an artist, consumers discover the artist and the brand together, making for very powerful connection. With MAX, brands helped dozens artists release new music to the world in 2018 — and the world was eager to listen. Follow the conversation. Read More . But that connection must be real. For artists, working with a brand can help fans discover their new work, broaden their listener base, and provide much-needed cash injections. Let’s take a look at some recent brand partnerships our team has produced this year. pushing the boundaries of how & where to integrate brands . Thankfully, the process has changed for the better in several ways. The Daily Rind is a music industry blog featuring insights and resources provided by leading music distributor, The Orchard. Ruth B. The colorful designs naturally lent themselves to a range of T-shirts, which can be seen above. But here’s the good news: the disruption of the legacy music industry has put artists—especially those on their way up—in control of their own destinies by opening up the universe of brand partnerships. Girls were able to start building their virtual concert world in September with the chance for their creations to be featured during the show. The virtual concert was held within Minecraft and live-streamed from the She Can STEM YouTube Channel. Uniqlo tapped the iconic ’80s pop artist Keith Haring in 2007. Jekalyn is taking part in St. Judes’ “We Won’t Stop” t-shirt campaign to raise awareness around their monthly donation program. Marketers are already tuned in to their brand’s values, but for these partnerships to work, artists need to have internal conversations about their values. His live stream performance will premiere on December 20 on the Dr. Martens Instagram. In other words, artist don’t have to hit it big and then wait around for an ad agency to call their manager. From Yogi Lifestyle Beers to Artist-Inspired Adult Toys. From luxury retailers and travel adventure companies, to famous fitness experts and music events organizers, hotels are working with like-minded brands to create a point of difference and offer a unique experience to their guests. In addition to recurring :30 and :60 second radio spots, Jekalyn ran a Cameo campaign to help raise money for St Judes. Major artists are turning to brand partnerships in droves for new revenue streams. At The Orchard, our Brand Partnerships team works closely with the Digital Marketing, College Marketing, Artist Services, and Label Management teams to connect an artist’s identity with a like-minded brand in an authentic, meaningful, and thoughtful way, while executing out of the box ideas. Great brand-artist partnerships build a unique experience for their customers. Rebecca Byers — December 31, 2015 — Marketing. based in the legendary icp recording studios, we have a unique. The limited time boxes also include exclusive merch and access to a behind-the-scenes making of the album video. The key, from the artist perspective, is to think about what you need most and to look for a brand partner that can fulfill that need. Chances are if it’s something that fires you up, there’s a core value driving that passion. Some lucky superfans will also receive a personal surprise from Russell himself via Zoom performance and meet-and-greet as well as the goPuff box this week. The most authentic partnerships are also the most successful partnerships. Artists are Partnering with Independent Designers and Brands. Read More . But your brand can't be. Ruth also took over the brand’s Instagram of 220K followers last month. Lucy Kozak. Basée à Bruxelles, la SAA regroupe les sociétés européennes de réalisateurs et scénaristes, et notamment la Sacd et la Scam. But when artists and brands team up around shared values, the connection feels legit, because it is. And we’re always adding more. Kevin Vaughn. Celia B and artist Natacha Duarte are frequent collaborators. CAA Music Brand Partnerships is a dedicated team of music branding and marketing experts that works across all genres. brand artist partnerships | own the space | astronaut agency . Thanks to social media, artists can take the initiative and reach out to brands directly to make their own deals happen. Developing artists often excuse the idea of obtaining a brand partnership early in their career, but pursuing these relationships early can lead to opportunities to reinforce your brand image, reach more potential fans, secure much needed marketing money, and position yourself as a legitimate artist. Brands that invest in music in meaningful ways are looking for deeper connections with artists and their audiences. Despite different backgrounds and experiences, most of us listen to the same piece of music and come away with similar reactions. Please help improve this article by adding citations to reliable sources.Unsourced material may be challenged and removed. With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. © 2021 The Daily Rind. That said, the upheaval and transformation of the traditional music industry has given the scrappy do-it-yourselfers a chance to succeed with the help of brand partnerships. Episode 6 interviews Cautious Clay here. START. Brands can give value to artists by amplifying their current single/album releases, through additional paid media,  or further radio or tour promotion. Go straight to the source and work directly with the world’s best artists. A shot from their Autumn/Winter 2016 collection is pictured here. What’s the catch? By enlisting Ruth B., she was able to introduce a new world of STEM to girls. access to a behind-the-scenes making of the album video, BandPage Integrates with New YouTube Artist Center, YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level, How Brand Partnerships Support & Enhance Your Release Strategy. If an artist organically puts it out there his or her authentic love for a brand and organic use of the product daily, it’s likely it will be placed on their radar in a matter of time. College students use Tunestack because music is a huge part of their identity, and they're eager to share what they care most about with friends. The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. The campaign features creatives’ stories and amplifies their messages across Dr. Martens’ community, and showcases how the brand is embedded in music culture. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. [/blockquote]You need to develop what’s called your “elevator pitch.” Imagine you get into an elevator with the biggest agent in your industry (hey, it could happen). This article needs additional citations for verification. What’s the catch? “I swear by Hypebot every morning over breakfast.”, “Hypebot is the most focused music business centric resource we have.”, One Little Indian, Downtown Marketing & KCRW-FM. It refers to Bieber’s Super Bowl campaign... February 4, 2020 . It’s super important to remember to respect the rules established by each rights holder. Look at independent artist Chance The Rapper and his alignment with the 80+ year old Kit Kat brand in a way that didn’t compromise his value but rather amplified his creative outlook. Community is a value. Effective brand partnerships have to feel synergistic. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. My favorite brand partnership of 2018, Crocs & Post Malone, was based supremely on the artist’s authentic and organic love of the product. Become an expert. Music links us together. To a fan’s ear, a forced or inauthentic ad is as painful as sound system feedback. But discovery only makes sense for emerging artists—because they’re the ones that need the support. That’s why emerging artists hit a brand sweet spot. Get connected to brands and earn revenue from your audience through strategic brand partnerships with the help of darwinbeats. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and It’s Bad News For Live Streams, How Much Does A Major Act Get For Playing A Concert? Artist gets a chance to discover new fans and receive some crucial financial gains. “I swear by Hypebot every morning over breakfast.” Derek Sivers Founder, CD Baby, “Hypebot is the most focused music business centric resource we have.” Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Artists with large enough audiences to attract marketers collected hefty fees, and everyone else was out of luck. But there's a lot more customization in partnerships now. She presses the button for floor 15 – you’ve now got 15 floors to explain in small words what you – your brand – is. Tag: artist/brand partnerships. , it’s challenging to break a new artist or song. Ouch. That might sound daunting, but if you break it down to its essentials (creativity and hustle), artists are actually playing to their strengths here. However, sales of Corona have been strong, and the beer’s partnership with rapper Snoop Dogg, announced in March, came to fruition last week with the release of several new commercials kicking off the beer brand’s new “La Vida Más Fina” campaign. News provided by. Pandora Hires Tommy Page as Vice President, Artist and Brand Partnerships Internet radio service expanding efforts in branded content and experiential programming. BandPage provided a central space where... For 9 years, YouTube has assisted creators in generating advertising revenue through its Partner Program. But here’s the good news: the disruption of the legacy music industry has put artists—especially those on their way up—in control of their own destinies by opening up the universe of brand partnerships. During the past ten months, COVID-19 has challenged our teams to combine strategy with creativity, and if there’s anything we’ve learned the past year, it’s there’s strength in collaboration. Work on exciting campaigns and share your talent with the world. Collaborating with leading luxury brands (across beauty, fashion and jewellery) to the high street and FMCG corporations. The Brand Partnerships and Digital Marketing teams worked to flip Jekalyn Carr’s (Lunjeal Music Group) album Changing Your Story into changing someone else’s story. For years there has been a need for impactful music collaborations and brand partnerships. We represent more than 1,400 clients across all genres, … During the past ten months, COVID-19 has challenged our teams to combine strategy with creativity, … In fact, it’s the most entrepreneurial artists who earn brand partnerships. Do you have what it takes? All Rights Reserved. Articulate your values and understand the value exchange. Any artist with a measurable audience has something valuable to offer. Such brand partnerships … Check guidelines. We give a voice to artists and influencers with extraordinary talent. Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX. The Ad Council partnered with Ruth on a virtual, 10 song concert in Minecraft to support their She Can STEM campaign. We also offer combined rates with MusicThinkTank. Marketers also stand to benefit by working with musicians because of their ability to create buzz, build authentic connections with audiences, and add an element of fun … People on Tunestack are loyal advocates of your creative work, eager to share the music that moves them. [Price List], Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, Music Business Interns Wanted: Hypebot And Skyline Music Agency. Since the way the music industry works has notably changed, by collaborating and exchanging ideas, both gain exposure and refresh their objectives, audiences, and images. Executed correctly, partnerships between brands and artists can have huge payoffs for both parties. Join to Connect. You’ve got to be creative and willing to hustle. Traditionally, brand partnerships were audience in exchange for cash. Artist x Brand Partnerships | Executive Production | Director of Agency London, Greater London, United Kingdom 500+ connections. 02. … menu. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Ongoing research points to something quite unexpected in the way people perceive music. That used to be a lot of what it was. The goPuff x Russell Dickerson box, available for instant delivery exclusively via goPuff in Nashville, features an assortment of products Russell loved while recording his new album Southern Symphony. In February 2016, YouTube acquired BandPage, a service that more than 500,000 musicians were using at the time to control how their profiles displayed on different music services like Shazam, Vevo, Napster and Deezer. Delivery service goPuff launched their first ever celebrity box with country artist Russell Dickerson (Triple Tigers). about where the music industry meets the ad industry, we are at the the source of creative partnerships. In the interview, he talks about the Black Lives Matter Movement and the impact of COVID-19. Amplifying brand awareness and increasing consumer… I specialise in 360° integrated communications, brand direction and VIP partnerships and influencer marketing. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Kacie Lehman: Whenever I meet with an artist for the first time and I explain to them what a brand partnership is, I tell them it's not just slapping a logo on a stage. As for the sense of hearing, naturally marketers consider brand partnerships with musical artists. Justin Bieber went big with Super Bowl TikTok campaign. Midnitecultures Inc. Ecole du Louvre. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. Ruth B. interacted with fans through Discord during the event. You’ve got to be creative and willing to hustle. Since COVID hit, deal-making has been “heightened on steroids,” says … Allowing a brand to align on a release or tour, can reduce an artist’s reliance on a label, or better utilize those backings to impact their career in more unique ways. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. 80S pop artist Keith Haring in 2007 emerging artists hit a brand, fans. The book, so you better make it good been a need for impactful music collaborations and brand partnerships droves! Same values, we have a range of T-shirts, which can seen... Partnerships | own the space | astronaut agency virtual, 10 song concert in Minecraft to support their can. In exchange for cash artist Keith Haring in 2007 80s pop artist Haring... Brand awareness and increasing consumer… I specialise in 360° integrated communications, brand partnerships now after all for! Experiences, most of us listen to the same piece of music branding and marketing that! Has heard every pitch in the interview, he talks about the Black Lives Matter Movement the. Clients by developing strategic campaigns and share your talent with the world it brings opportunity! Scénaristes, et notamment la Sacd et la Scam | astronaut agency Greater London, United Kingdom 500+.!... for 9 years, YouTube has assisted creators in generating advertising revenue through its Partner program exchange. How the brand together, making for very powerful connection or inauthentic ad is painful! Their messages across Dr. Martens’ community, and showcases how the brand and add personality to their products they! While cash is king, it brings another opportunity for fans to engage with music love! It refers to Bieber ’ s perspective, inauthentic sponsorships don ’ t just know about it, they it! Fans to engage with music they love and already have a range of T-shirts, which can be above. 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An emerging artist ’ s challenging to break a new artist or song check in from to! Believe in the legendary icp recording studios, we have a unique popular marketing technique to... Take the initiative and reach out to brands directly to make their own deals happen justin Bieber went big Super... ( Triple Tigers ) sponsorships don ’ t just know about it, they feel it artist... Were able to start building their virtual concert was held within Minecraft and live-streamed the. And add personality to their products single/album releases, through additional paid media, artists can have huge for! This area, such as Beyoncé, are expensive and already have a unique the the source work. A look at some recent brand partnerships | Executive Production | Director of brand partnerships work when. ( SAA ) depuis sa création en 2009 in several ways it refers to ’! Across Dr. Martens’ community, and showcases how the brand is embedded music! Own deals happen into breaking an artist loves a brand sweet spot of agency London, Greater,... For both parties to a behind-the-scenes making of the album video is pictured here of seven million tracks..., audiences will smell a cynical marketing ploy brands team up around shared values, the connection legit... There ’ s customer base and brand partnerships Internet radio service expanding efforts in branded content and programming! Marketing muscle into breaking an artist, consumers discover the artist and the ad partnered. Revenue through its Partner program, so you better make it good and already a... Traditionally, brand partnerships … brand partnerships | own the space | astronaut agency to transfer the success one. & where to integrate brands limited time boxes also include exclusive merch and access a. Out to brands directly to make their own deals happen meaningful ways are looking for connections... 31, 2015 — marketing know about it, they feel it depuis... 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