Read on! Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). Learn how to make yours in a few easy steps. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and ‘mass market’ … 5 Examples of Unique Selling Propositions. It is your school in its most authentic form. The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. By their nature, all social media platforms are different. A unique selling proposition is an advertising concept developed in 1961 and is still used today. These are the types of businesses that … ~Kivi. Guest Post by Sean Kosofsky. 5. What are some examples of good and bad unique selling propositions? Let's look at each of these factors in a bit more detail. Finding a USP (unique selling proposition) for your small business is not always easy. Today let’s make this discussion a little more concrete. You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. No reason to break tradition here. It needs to be short enough to fit into a single sentence. Actually, their unique selling proposition is more than just an ad but the company’s actual mission, which is … A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. If we go back to some of the examples above, here are some ideas: Get Healthy, Get Toned, in just 30 minutes a day, in the privacy of your own home. by Wendy Connick Sales Training 101; Best Unique Selling Propositions. Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. No surprise there. Factor 1: Unique. It needs to be desirable. If you’ve been following along, you know that I’ve been using Facebook as my example company for the Sales Organization posts. This is, of course, the entire point of a unique selling proposition. Below are 10 websites and blogs with phenomenal USPs. A great value proposition is a statement that paints a clear picture of what your brand has to offer and how your product or service solves/improves your prospects problems. It is your brand in its most concentrated form. It needs to be clear and specific. If you think “Unique? “Quality Christ-Centered Education for Every Student” This USP is not effective. I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then I have good news for you! In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. What is it and how do you get one? Every Christian school in town could make the same claim. Key Questions to … Stripe is an easy-to-implement payments platform targeted at web software developers. In this lesson, you'll learn what it is and be provided some examples. There is no hint as to why students enrolled in this school are benefitting from the program. Here are 31 of the best examples from around the web to help you improve your business! It needs to be spicy. Their unique selling slogan came with two distinct commercials showcasing the airline’s excellent food, service, and in-flight entertainment options. Having a solid Unique Selling Proposition for your online personal training business can be the key to sucess. Unique Selling Proposition (USP) Your Unique Selling Proposition is where you take your brand statement and distill it even further. Example Unique Selling Propositions in the social media industry. It needs to be unique. So how about some USP examples to help you with your inspiration? This unique selling proposition example is slick and different — the new standard in online payments.